Cellular is the nation's eighth largest wireless telecommunications
provider, primarily serving mid-sized cities and small markets.
The company's existing B2C site needed to be completely reinvigorated
to reflect this customer-oriented attitude.
Centrifusion's creative team studied the original
uscellular.com very closely before rebuildingits navigational scheme,
revamping its visual design, and revising elements of the site's
The new navigational system rearranged the sections of the
site and established a more intuitive feel. Certain features, such as the
Store Finder and Instant Messaging, were given greater prominence. The
site's e-commerce procedures were revised to be simpler and clearer.